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This web page email.gistcreate.com states the following, "Open Road Bicycles of Jacksonville, Florida." We saw that the website also said " Serving the Jacksonville Biking Community since 1993." It also said " Open Road Bicycles has a rich heritage of selling, servicing, renting, riding, racing and loving bicycles. Over the years, weve grown to five locations all around Jacksonville. But one thing remains the sameour passion to serve you better. Stop by and let us help you today! Subscribe to The Peloton, Open Roads Newsletter." The header had bike rentals as the highest ranking optimized keyword. It is followed by bike shop specials, road and racing bikes, and mountain bikes which isn't as ranked as highly as bike rentals. The next words email.gistcreate.com used was family bikes. children bikes was included but will not be seen by search crawlers.